Our Team
Who We Are
Our Vision
To be the leading water softening and water purification company in the Greater Lehigh Valley, while never sacrificing on quality.
Our Mission
To impact every neighborhood in the Greater Lehigh Valley for good; by providing better quality water systems all while living for a Higher Purpose.
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Our Core Values
Respect
We believe all customers are worthy to be treated with fairness and equity through stellar customer service.
Integrity
Some things in life are more important than profits. We will always be honest with our customers and provide a fair assessment and solution to their unique water challenges.
Family
We are a family owned and operated company. We will treat each customer as a member of our family. We would not sell any product or service that we would not have in our own home.
Excellence
We believe if you are going to do something, do it well. Therefore, we take our craft seriously and will only provide service with excellence, and install only the highest quality of products.
Faith
We believe in living for something greater than ourselves; things that have eternal value. Our faith guides our treatment of our customers.
Experience
We believe that experience does matter. Our expert team will use that wisdom for the benefit of our customers.
Meet Our Team
Barry Long
Owner/Senior Consultant
Barry was born and raised in the Lehigh Valley; and grew up on a 1,000 acre dairy farm in Upper Macungie Township. He graduated from Parkland High School and was the first graduating class of Lehigh Career and Technical Institute (LCTI).
Barry was born and raised in the Lehigh Valley; and grew up on a 1,000 acre dairy farm in Upper Macungie Township. He graduated from Parkland High School and was the first graduating class of Lehigh Career and Technical Institute (LCTI). Barry then went on to earn training in plumbing (Barry is a certified master plumber) and started a career in plumbing at the local Agway. Shortly thereafter he started a plumbing and water treatment company out of a chicken coop on his family farm. Barry has earned a reputation in the Lehigh Valley for his knowledge of water treatment and belief in the treatment of customers as a member of the family. A lot has changed for Barry over the 40 years of water treatment experience, but his commitment to provide the best quality water to his customers has remained the same. Barry is proud of his past service to the community and served two terms on the Parkland School Board and several years on the board of Lehigh Career and Technical Institute (LCTI). Additionally, he has served as Sunday School Teacher and elder of his church. Barry lives in Allentown with his wife Audrey and has 3 grown children and 7 grandchildren.
Ben Long
Owner/Sales Manager
Ben Long was born and raised in the Lehigh Valley. After graduating from Parkland High School, Ben went on to earn a Bachelor’s Degree from DeSales University. After being employed in a corporate environment for five years, Ben joined the family business.
Ben Long was born and raised in the Lehigh Valley. After graduating from Parkland High School, Ben went on to earn a Bachelor’s Degree from DeSales University. After being employed in a corporate environment for five years, Ben joined the family business and oversees sales, marketing and business development. He believes being able to grow an already established and respected business in the Lehigh Valley is his dream job! Ben believes strongly in giving back to a community that has given so much to him. He has served on the following boards and commissions; South Whitehall Township Public Safety Committee, Whitehall Area Chamber of Commerce, Whitehall Area Rotary, Lehigh Career and Technical Institute (LCTI) Career Advisory Committee, Workforce Investment Board (WIB) Business and Public Policy Committee, Lehigh Carbon Community College (LCCC) Career Advisory Committee, South Whitehall Township Board of Commissioners (2021), Western Lehigh Chamber of Commerce (Board Member), Allentown West Rotary (Member), and currently serves as Vice President of Bright Hope Pregnancy Support Centers of the Lehigh Valley. Ben lives in Orefield with his wife, Nicole.
Mike Vidoni
Technician
Barry was born and raised in the Lehigh Valley; and grew up on a 1,000 acre dairy farm in Upper Macungie Township. He graduated from Parkland High School and was the first graduating class of Lehigh Career and Technical Institute (LCTI). Barry then went on to earn training in plumbing (Barry is a certified master plumber) and started a career in plumbing at the local Agway. Shortly thereafter he started a plumbing and water treatment company out of a chicken coop on his family farm. Barry has earned a reputation in the Lehigh Valley for his knowledge of water treatment and belief in the treatment of customers as a member of the family. A lot has changed for Barry over the 40 years of water treatment experience, but his commitment to provide the best quality water to his customers has remained the same. Barry is proud of his past service to the community and served two terms on the Parkland School Board and several years on the board of Lehigh Career and Technical Institute (LCTI). Additionally, he has served as Sunday School Teacher and elder of his church. Barry lives in Allentown with his wife Audrey and has 3 grown children and 6 grandchildren.
Bryce Gehman
Technician
Barry was born and raised in the Lehigh Valley; and grew up on a 1,000 acre dairy farm in Upper Macungie Township. He graduated from Parkland High School and was the first graduating class of Lehigh Career and Technical Institute (LCTI). Barry then went on to earn training in plumbing (Barry is a certified master plumber) and started a career in plumbing at the local Agway. Shortly thereafter he started a plumbing and water treatment company out of a chicken coop on his family farm. Barry has earned a reputation in the Lehigh Valley for his knowledge of water treatment and belief in the treatment of customers as a member of the family. A lot has changed for Barry over the 40 years of water treatment experience, but his commitment to provide the best quality water to his customers has remained the same. Barry is proud of his past service to the community and served two terms on the Parkland School Board and several years on the board of Lehigh Career and Technical Institute (LCTI). Additionally, he has served as Sunday School Teacher and elder of his church. Barry lives in Allentown with his wife Audrey and has 3 grown children and 6 grandchildren.
Terry Werner
Technician
Barry was born and raised in the Lehigh Valley; and grew up on a 1,000 acre dairy farm in Upper Macungie Township. He graduated from Parkland High School and was the first graduating class of Lehigh Career and Technical Institute (LCTI). Barry then went on to earn training in plumbing (Barry is a certified master plumber) and started a career in plumbing at the local Agway. Shortly thereafter he started a plumbing and water treatment company out of a chicken coop on his family farm. Barry has earned a reputation in the Lehigh Valley for his knowledge of water treatment and belief in the treatment of customers as a member of the family. A lot has changed for Barry over the 40 years of water treatment experience, but his commitment to provide the best quality water to his customers has remained the same. Barry is proud of his past service to the community and served two terms on the Parkland School Board and several years on the board of Lehigh Career and Technical Institute (LCTI). Additionally, he has served as Sunday School Teacher and elder of his church. Barry lives in Allentown with his wife Audrey and has 3 grown children and 6 grandchildren.
Chris Everett
Technician
Cassandra Smith
Office Coordinator
Cassandra comes to us with years of experience; and most importantly she fits our company culture and core values.
Please welcome Cassandra Smith as our new office coordinator. Cassandra comes to us with years of experience; and most importantly she fits our company culture and core values.
Cassandra will be the first point of contact for our customers; and will be handling scheduling and ensuring operations are running smoothly and efficiently. Cassandra will assist our owner as we transition to our new retail location starting in the fall of 2022. Welcome Cassandra!
Cassandra will be the first point of contact for our customers; and will be handling scheduling and ensuring operations are running smoothly and efficiently. Cassandra will assist our owner as we transition to our new retail location starting in the fall of 2022. Welcome Cassandra!
Colby Reyburn
Helper
We are a local and experienced company ready to serve you.
Our belief is that all customers should be treated like family. Our faith and values guide our treatment of our customers.